Social media analytics tools help marketers and brands track, analyze, and improve the outcomes of their marketing strategies. They usually come with visual dashboards and reports that make sense of an ocean of data.

Social media analytics tools also allow marketers to understand their audience and analyze the performance of their competitors. This helps them to refine their marketing strategy and attain a higher success rate.

Google Ads Integration

Whether you use Google Ads for paid or organic media, integrating your analytics data with these platforms helps you measure and prove the effectiveness of your marketing campaigns. This way, you can justify your expenses and make informed decisions.

With the Google Ads Integration, you can see which campaigns result in traffic to your website and how it converts visitors into customers. This knowledge will help you increase your ROI and grow your business!

To set up the integration, follow these instructions.

Once you’ve successfully connected your Google Ads account to your Piwik PRO web app, you can start viewing data about campaigns in your reports.

To do this, you’ll need a developer token from Google. To get one, visit the Google Ads API console and fill out a form. It may take up to several weeks for your token to appear. Afterwards, you can continue using your app. For more information, see the Google documentation.

SEO Website Site Audit Tools

SEO is a great way to get your website noticed and generate more traffic. But it’s a marathon process that requires constant monitoring of your strategy.

With Google changing its algorithm hundreds of times a year, you need a tool to help you keep up with the changes and track your results. Luckily, there are plenty of excellent SEO audit tools to choose from.

The best ones will allow you to identify and fix problems with your website that are hurting your rankings. They will also tell you which parts of your website are working and where you could improve.

The best tool for you is going to depend on the size of your business and what you’re trying to achieve. However, some of the most popular options include:

Social Media Monitoring Tools

Brands that have an active presence on social media can benefit from a robust monitoring tool. It can help to ensure no negative mentions are missed, and give you the tools you need to supercharge your marketing and PR efforts.

It can also help you understand your audience better. Using cognitive computing technology, it can comprehend users’ intent, sentiment and opinion on social media.

The process is simple: the tool crawls various sources and networks, gathering mentions according to different parameters. This way, you’ll get a huge amount of data in no time.

Another key feature is the ability to filter out specific platforms and phrases. This helps to ensure you only see what matters to your brand – whether that’s conversations with customers, competitors, or other business partners.

These tools can be helpful for all kinds of businesses, from small start-ups to large brands and agencies. They also provide useful insights that can help you to make more informed decisions about your strategy, products, and campaigns.

SEO Website Google Analytics Integration

Google Analytics is a powerful tool for tracking website traffic and visitor data. This data helps marketers better understand how to improve their website.

It also captures important customer behavior analytics such as bounce rate and dwell time. Both of these metrics highlight how long a visitor stays on your website and how much time they spend reading your content.

This can help you determine how effective your content is and whether it matches the user’s search intent.

Another helpful metric for group buy seo tools is site search data, which lets you see what people are searching on your site and where they are coming from. This information helps you identify what content they expect to find on your site and which terms lead to high engagement as defined by metrics like time after search or exit rates.

According to SEOs, using Google Analytics custom dashboards can help you see the bigger picture and make very specific improvements in crucial areas. These dashboards are useful for identifying improvement opportunities, improving site performance, and maximizing ROI on your SEO campaigns.